Find Your Perfect Park
Park Pursuit is an app case study created for the Brisbane City Council (BCC) to assist residents and tourists in discovering the best-suited park for their needs. While also allowing the BCC to attain critical insights for future city development.
Project Overview
The project was originally a university final project that involved four people from marketing, design, finance, and human resources. I was responsible for researching how the app could access the accurate data that the council required while also ensuring the public would find it useful. This project was further developed outside of university and I created a full case study to illustrate the potential of the concept.
Problem Statement
How can the Brisbane City Council work with locals to gather accurate data to better understand the usage of park infrastructure for current and future projects?
The issue is divided into three sub-issues:
There is inaccurate data to identify which demographics of Brisbane locals are using BCC Parks.
BCC needs to have clear indications of park use and at what frequency.
Key resources are unavailable to gather why people are using parks.
Research & Analysis
The Goal & Solution
The solution is to create an app that collects data specifically aimed at enhancing BCC's knowledge about park usage demographics, reasons for park visits, and frequency of visits. Additionally, the app serves as a convenient source of comprehensive park data for the public, while also providing an interactive platform for direct engagement with the BCC regarding suggested improvements and feedback related to park areas.
The app will include the following features:
Personalised setup to better understand users' needs and preferences.
Clear navigation and categorized options to facilitate purpose-driven park visits.
Park inquiries and location check-ins.
Reporting options.
Transport information.
Results & Impact
Through the UI and branding, I wanted to align the app with our target audiences by ensuring that its brand reflects nature and vibrance. To accomplish this, I used the colours green, orange, and blue, along with organic shapes.
Additionally, the user experience needs to be engaging, convenient, and valuable. This can be achieved by providing easy paths based on their needs. For example, offering categories for quick links, additional filters to narrow down options, and providing transport options, among others.
Happy Path
In this case, the scenario consists of a user who discovers a local park in the nearby area that has equipment specifically designed for their needs. As shown in the user flow, the user easily engages with the provided cues and can now evaluate the park's features to see if they meet their needs. Once the user is satisfied, they can finalise their objective by clicking on the transport call-to-action or the close button, indicating that they have obtained all the necessary information.
Takeaways
Overall, the project provided valuable insights into the end-to-end product design process. In the future, it would be beneficial to narrow down the focus to a specific problem and solidify the solution for that particular obstacle. Additionally, next time ensure that the design is consistent and that there is a stronger brand presence throughout the app.
